CGV Renovation

Infinity Moment

A room that transforms artwork created by Galaxy Note8 into a mind-bending experience

Event | Feb 2018

Infinity Moment is a digital experience solution that visitors can create their own contents with Samsung Galaxy. User-generated contents reflect to mirror walls in the pentagonal space and makes a infinity pattern. Visitors will face a geometric and mysterious motion visual form.


Samsung Electronics


Project Management, Art Direction


Cheil Jinkyum Yang, Sungho Kim, Wooseok Ko
d'strict Eunhye Lee, Jaewoo Lee, Jihye Lee


PyeongChang 2018 Winter Olympics Samsung Olympic Showcase @Gangneung

Find out your 'Galaxy'

For promoting Samsung Galaxy during PyeongChang 2018 Winter Olympics, the series of mobile devices manufactured by Samsung Electronics, Samsung constructed its showcase building in Gangneung Olympic Park and Samsung suggested us to make a beautiful and magical space which represent 'Galaxy'. LED displays are installed on the floor in Infinity Moment and the space is fully covered with mirrors so that contents from displays are reflected in the room.

In the pentagonal mirror room, visitors can take photos of their contents on the wall, then share these photos to their own smartphone.


A pentagonal mirror room is located in a rectangular booth. Visitors go through a transition space (1), and wait few minutes for experience (2). Then they enter to the mirror room (3) so that they can find out contents in the room.

Mobile App

Mobile app is connected to LED display which is installed on the floor of mirror room. Visitors who want to experience the solution need to receive Galaxy S8 from booth operators to use the app, and start making a shape to create the universe. Created shapes on the app are going to be sent and shown on the floor and soon they'll be reflected in the mirror.

Experience Scenario

By following our user journey, visitors are expected to experience an artistic moment with Galaxy S8. In the mirror room, they can create their own geometric shapes for special experience as if they are exploring the space.

Infinity Moment

Web designer, Front-end Developer, New Media Designer, Artist, Digital Experience Planner, Wanderer.