Everland, the most largest theme park in Korea, imported two giant pandas from China and was under construction of panda's zoo. In this place, we adopted digital solutions to add the depth of experience while seeing/knowing pandas.
Project Management, UX Strategy
Cheil Jayhyun Yoo, Jinyoung Seo, Hyungmok Baek
China agreed to send pandas to South Korea for joint research in 2014, and two pandas were imported to Yong-in Everland in 2016. Everland wanted to build a space where pandas live and sleep as well as visitors face pandas and see their lives. With high digital technology of Samsung, Eveland needed to promote Panda World and we focused on create digital solutions for pandas.
To build our digital solution, we needed to see how Panda World looked like on its launching. We expected visitors journey in Panda World space, and decided to make digital solutions on the path. Every solutions depends on location because visitors' goal and behavior change by location.
Bunches of digital solutions—Kiosk, Mobile app with iBeacon, AR, Signage, 4K video—awaits visitors. Not just taking a look and go, but visitors will receive a sense of immersion through digital technology so that they can be more familiar with pandas.
Some games with panda characters are included in Panda World mobile app, such as Talking Panda, Find Pandas, and three other games.
Augmented Reality is also adopted on the app. With this technology, users can put a panda mask on their face or take a photo with 3D AR panda by scanning a AR marker in Panda World space.